Before you launch
Not launched yet, or earning under a thousand a month? An agency probably isn’t your next step. This is what to do first, and how to tell when management starts to make sense.
Why agencies want earners
What management can’t do yet
An agency is paid from a share of what you earn. With little coming in, that share can’t cover chatters working every shift, so either the service is thin or the rate is high. Neither helps you.
It also can’t invent demand. Management multiplies an audience that already exists: it gets more from each fan and finds more fans like them. Before there are fans, there’s nothing to multiply.
Where BOOA stands
[Confirm BOOA’s policy on pre-launch creators, e.g. “We take a small number of new creators each month with a starter plan” or “We work with creators earning $1k a month or more.”]
If you’re unsure, apply anyway. If the answer is not yet, we’ll tell you what to work on and when to come back.
Launch in this order
Most new pages stall because they launch with five posts and no plan for finding fans. Do these in sequence and you’ll launch with something to sell and somewhere to sell it.
- 1
Write down your limits
What you’ll make, what you won’t, and what you might later. Deciding now is easier than deciding when a fan offers money for something you’re unsure about.
- 2
Separate your two identities
A stage name, plus an email, phone number and bank details used only for this. Turn on geo-blocking for your home region and check photos for anything that shows where you live.
- 3
Build a vault before day one
Enough posts for the first three weeks, plus a few sets you can sell by message. A page that goes quiet in week two loses the subscribers it worked to get.
- 4
Set up the page
A clear banner, a bio that says what fans get and how often, and a subscription price you can raise later. Starting lower and raising is easier than discounting.
- 5
Pick one place to promote
Reddit, X, TikTok or Instagram. Learn its rules properly before posting, because a ban in week one costs more than slow growth. Our Reddit guide is a good starting point.
- 6
Track for two months
Where subscribers come from, what sells by message, and which posts get tips. After eight weeks you’ll know what works, and so will any agency you talk to.
Are you ready for an agency?
You’ve been posting on your page for at least two months.
You earn at least [$1,000] a month from your page.
You can make new content every week.
You’ve written down what you will and won’t make.
Your stage identity is kept separate from your real one.
You have content ready that you haven’t posted yet.
You know where most of your subscribers come from.
You’re comfortable with a team replying to fans in your voice.